Elisa Mousa

The song was published on the 19th Oct 2012. Alicia Keys is an American singer-songwriter, the R&B song was published on her 5th studio album. The song conveys a passionate and go getter person through the word 'fire'. The song can be interpreted as a woman who's doing great and even though her past wasn't the best she's back on top now. No body can take her down no matter what they say.  Theres a green motif carried through the music video however the colour and tones get warmer as he takes care of children, cleans the house and helps an elderly woman.  (XL Recordings)

The general purpose of a music video is to give a message to the audience, entertain and the main purpose of music videos is to promote artists and bands, as well as the track. The music video is mainly set in a cowboy bar. As soon as the beat drops Tyga burst through the saloon doors. The song essentially talks about sex and money. This is evident by the flash of money, the diamond chains and the bright yellow Lamborghini. The music video further appeals to the audience as it has its own dance moves that go with the following lyrics: " Slide to the left, slide to the left   Take a lil' step, ay, slide to the left (slide)  Slide to the right, slide to the right " (Def Jam Recordings)

Based in New York City , founded in 1984 by Rick Rubin and Russell Simmons.   Def Jam Recordings is owned by Universal music group, they have many international distribution companies such as Def Jam Japan. In the UK it's distributed through Virgin EMI Records.  The label focuses on the hip hop, pop and urban music. They carry artists such as Kanye West, Kid Cudi, DMX, Logic, Nas and many more. 

- The whole music video is filmed in an old black and white style. - The music video starts with a medium close up of her face. - At first the artist does not make eye contact with the camera perhaps reflecting her emotions of loneliness and heartache. - We understand that Adele is feeling emotions of heartbreak closer to the end when we see a man walking away from her. - The music video is filmed in Paris, we recognise this when the camera pans the surroundings, this creates an element of irony as Paris is known as the city of love yet Adele is singing about heartbreak in the centre of the city. - Emotions of loneliness are highlighted further as no one is seen in the big city. - There are many close ups and extreme close ups throughout the video which allows the audience to fully see her emotions and allows Adele to draw in the audience emotionally by making direct eye contact with the camera. (XL Recordings)