- Based in New York City, founded in 1984 by Rick Rubin and Russell Simmons.
- Def Jam Recordings is owned by Universal music group, they have many international distribution companies such as Def Jam Japan.
- In the UK it's distributed through Virgin EMI Records.
- The label focuses on the hip hop, pop and urban music. They carry artists such as Kanye West, Kid Cudi, DMX, Logic, Nas and many more.
Unlike conventional music videos the music does not start to play right away instead there's a series of shots showing Rihanna smoking a cigarette full of diamonds, and in a pool of water which has been made to look like crystal, this immediately signifies that this is a high budget music video. Rihanna has presented herself as a strong influential young woman in this video revealing that her target audience leans more towards 18-25. The song is slow at the beginning however starts to get more upbeat as the camera focuses on her but mainly on her voice as we are met with various shots that do not feature Rihanna. The music video also features a cold and a warm fiery side to Rihanna as parts of the mise-en-secne colder tones in lighting and a blue background to further enhance this. Warmer light and images of roses burning resembling passion. ...
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