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DAZED magazine front page

Kerrang! Double Page Spread, specialist music magazine

Kerrang! Front Page, specialist music magazine

The Wire Double Page Spread, specialist music magazine

The Wire Front Page, specialist music magazine

Rihanna, Diamonds - Analysis

Unlike conventional music videos the music does not start to play right away instead there's a series of shots showing Rihanna smoking a cigarette full of diamonds, and in a pool of water which has been made to look like crystal, this immediately signifies that this is a high budget music video.  Rihanna has presented herself as a strong influential young woman in this video revealing that her target audience leans more towards 18-25. The song is slow at the beginning however starts to get more upbeat as the camera focuses on her but mainly on her voice as we are met with various shots that do not feature Rihanna. The music video also features a cold and a warm fiery side to Rihanna as parts of the         mise-en-secne colder tones in lighting and a blue background to further enhance this. Warmer light and images of roses burning resembling passion.